Investing in stocks is usually about the numbers, dividends, and growth, but some companies toss in additional benefits called “shareholder perks” (or otherwise referred to as shareholder benefits) to add more value to shareholders.
Companies are not required to provide you with shareholder perks, and the shareholder benefits may be, reduced, offered occasionally, less frequently, or withdrawn entirely. In this article I cover 10 more companies offering shareholder benefits in various industries to make saving that little bit easier for you. Remember that shareholder perks should NOT be the reason you invest in a company, but view it as a supplementary reward.
Feel free to check out Part 1 for 10 other UK companies offering shareholder benefits.
1. National Express Group plc (NEX) (Now Mobico Group)
- Shares Needed: 1
- Required Investment: About £1 (assuming £1 per share)
- Perk: 50% off coach travel on select routes.
- How to Claim: Register your shares at www.mobicogroup.com/investors and request a discount code with proof of ownership.
- Additional Info: A cheap way to save on travel, though it’s limited to certain routes, great for commuters or day-trippers.
Status: Historically offered and tied to their coach travel business. Mobico rebranded in 2023 and has been streamlining operations, but there’s no indication this perk has been discontinued. It’s a low-cost incentive for a transport company, so it’s likely still active in 2025.
2. Whitbread plc (WTB)
- Shares Needed: 64
- Required Investment: Around £2,000 (assuming £31 per share)
- Perk: A benefits card with a free Sunday night at Premier Inn (with a paid Saturday stay) and 10% off extras like parking.
- How to Claim: Sign up via www.whitbread.co.uk/investors/shareholder-centre to get your card.
- Additional Info: Covers two rooms if booked online—ideal for a weekend escape, with a leisure vibe.
Status: Confirmed active as of late 2024, with the current offer valid until mid-2025. Whitbread has consistently provided this perk for years, adapting it (e.g., shifting from free Sunday nights to breakfasts). It’s a flagship perk for them, so it’s almost certainly still offered in 2025, though the exact terms might evolve post-June.
3. Irish Continental Group plc (ICGC)
- Shares Needed: 1000
- Required Investment: About £4,260 (assuming £4 per share)
- Perk: 20% off Ireland-Britain ferries, 10% off Ireland-France, 5% off holiday packages.
- How to Claim: Book at www.irishferries.com, then email shareholders@irishferries.com with your booking ref and share proof.
- Additional Info: Perfect for ferry travellers, but move fast after booking to snag the discount.
Status: A long-standing perk tied to their ferry services, consistently documented through 2024. As a customer-facing transport business, ICG has little reason to drop this, so it’s very likely still active in 2025.
4. Next plc (NXT)
- Shares Needed: 100
- Required Investment: Around £11,000 (assuming £11 per share)
- Perk: A 25% discount voucher for one purchase, sent out April 1 each year.
- How to Claim: Brokers like Interactive Investor mail it; otherwise, check www.nextplc.co.uk/investors. Discount offer.
- Additional Info: One-time use, but a solid perk for a shopping splurge.
Status: One of the most reliable perks in the UK, offered for decades and still active as of 2024. Next’s retail focus makes this a stable incentive, so it’s highly likely still offered in 2025. Check www.nextplc.co.uk/investors.
5. Safestore Holdings plc (SAFE)
- Shares Needed: 1
- Required Investment: Around £8 (assuming £8 per share)
- Perk: 25% off storage for new customers, 20% off merchandise like boxes.
- How to Claim: Contact https://corporate.safestore.com/investors/overview with proof of shares for discount details.
- Additional Info: Handy for moving or decluttering, but the big discount is for first-timers only.
Status: Consistently offered through 2024, tied to their self-storage business model. Safestore’s market leadership and customer engagement strategy suggest this perk remains, so it’s likely still active in 2025.
6. FirstGroup plc (FGP)
- Shares Needed: 1
- Required Investment: About £1 (assuming £1 per share)
- Perk: 20% off select train fares (when offered).
- How to Claim: Check www.firstgroupplc.com/investors and submit proof of ownership for a code.
- Additional Info: Not always consistent, but a low-cost perk for rail travellers when active.
Status: Historically sporadic, with availability fluctuating based on financial priorities. It was noted as “when offered” in 2024, and FirstGroup’s focus on profitability might limit it. Still, it’s a transport perk with precedent, so it’s probably still offered in 2025, but not guaranteed.
7. Persimmon plc (PSN)
- Shares Needed: 1
- Required Investment: Around £15 (assuming £15 per share)
- Perk: Occasional discounts or incentives on home purchases.
- How to Claim: Reach out via www.persimmonhomes.com/investors with share details—varies by offer.
- Additional Info: Rare and situational, but a potential win if you’re house-hunting.
Status: Rarely publicised but documented as an occasional perk for shareholders eyeing Persimmon homes. It’s situational and not a core offering, but housing companies often use such incentives, so it’s likely still offered in 2025 on an ad-hoc basis.
8. Big Yellow Group plc (BYG)
- Shares Needed: 1
- Required Investment: About £12 (assuming £12 per share)
- Perk: 10% off self-storage and related services.
- How to Claim: Email www.bigyellow.co.uk/investors with proof of shareholding for a code.
- Additional Info: Useful for storage needs, though nominee accounts might require broker help.
Status: A long-standing perk tied to their ferry services, consistently documented through 2024. As a customer-facing transport business, ICG has little reason to drop this, so it’s very likely still active in 2025.
9. Premier Foods plc (PFD)
- Shares Needed: 1
- Required Investment: About £2 (assuming £2 per share)
- Perk: A free product hamper at the AGM (when offered).
- How to Claim: Attend the AGM—details at www.premierfoods.co.uk/investors.
- Additional Info: The only food perk here—think Mr Kipling treats if you make the meeting.
Status: Offered historically (e.g., Mr Kipling treats), though tied to AGM attendance and not always guaranteed. Premier Foods has kept this as a quirky perk, so it’s probably still offered in 2025, but check AGM details at www.premierfoods.co.uk/investors.
10. Games Workshop Group plc (GAW)
- Shares Needed: 1
- Required Investment: Around £100 (assuming £100 per share)
- Perk: A free model or miniature at the AGM (when available).
- How to Claim: Show up at the AGM—check www.games-workshop.com/investors for dates.
- Additional Info: A gem for Warhammer fans, though it’s not guaranteed every year.
Status: A fan-favourite perk for Warhammer enthusiasts, sporadically offered at AGMs through 2024. Given their niche community focus, it’s likely still active in 2025, though not promised yearly. Verify at www.games-workshop.com/investors.
Reliability of the Offerings
All 10 stocks do offer shareholder perks based on the latest data I have, with strong evidence they’ve been active recently and reasonable confidence they will continue to persist into 2025. However to narrow it down:
- High Confidence: Whitbread, Next, Irish Continental, Safestore, and Big Yellow have consistent, well-documented perks tied to their core businesses.
- Moderate Confidence: Mobico, Premier Foods, and Games Workshop are likely to continue, but their perks are less predictable or event-based (e.g., AGM attendance).
- Lower Confidence: FirstGroup and Persimmon offer perks occasionally, so they’re less certain without 2025 confirmation.
Caveats to Shareholder Perks:
Don’t let perks drive your picks—stock performance matters more. Share prices wiggle constantly, so the investment costs I’ve listed are just snapshots—verify them before you buy. Some perks (like FirstGroup’s or Persimmon’s) aren’t always on offer, and others (Games Workshop, Premier Foods) need you to attend an AGM, which might mean a trek. Check the linked investor pages or call/chat with your broker to confirm what’s current, especially for smaller or occasional deals. Invest smart, and enjoy the extras
Final Thoughts
These shareholder benefits add a little spice to investing, whether it’s hopping on a discounted ferry with Irish Continental, scoring a free hotel night from Whitbread, or grabbing a Warhammer model from Games Workshop. Travel and leisure shine here (National Express, FirstGroup), with lifestyle (Next, Persimmon) and storage (Safestore, Big Yellow) mixing it up. Premier Foods sneaks in as the lone food perk, but it’s AGM-based, so it’s more of an event.
If you liked this article, feel free to check out part 1 with 10 other UK companies offering shareholder benefits.
Please Note: This is not financial advice and shareholder perks should be considered a bonus and not the only reason you consider investing in a company. Please do your own due diligence when investing your money.
