Being a shareholder doesn’t just offer asset appreciation, buybacks, or dividends but can also offer more tangible benefits to you as an individual in the form of “shareholder perks”. Shareholder perks are an additional bonus that can provide rewards for simply holding shares in a particular company. However, not all companies offer this!
In this article, I will highlight 10 UK companies that stand out in the market by offering shareholder perks to investors. I will cover the requirements, costs, and everything you need to position yourself to benefit.
1. Unilever (LSE:ULVR)
- Number of Shares Required: 100 shares
- Required Investment: At £45.95 per share (January 2025), you’re looking at £4,595.
- Perk: Discounts on Unilever favourites like Dove, Lipton, and Ben & Jerry’s (subject to change).
- How to Claim: Register with Unilever’s shareholder services for a discount voucher—reach out if you need clarity.
- Additional Information: Works at participating stores, but deals vary by product or location. Check with Unilever direct.
Source: Unilever Shareholder Benefits
2. Legal & General (LSE:LGEN)
- Number of Shares Required: 100 shares
- Required Investment: Shares at £2.35 (January 2025) mean about £235.
- Perk: 25% off life insurance premiums, plus discounts on car and home policies.
- How to Claim: Register your shares, then grab a code from Legal & General’s perks page. Customer service can guide you if you’re stuck.
- Additional Information: For new policies—a solid way to trim everyday insurance costs!
Source: Legal & General Shareholder Perks
3. Carnival Corporation (LSE:CCL)
- Number of Shares Required: 100 shares
- Required Investment: At £18.50 per share (January 2025), it’s roughly £1,850.
- Perk: Up to 50% off select cruises, plus £30-£150 in onboard credit (check the latest).
- How to Claim: To claim this benefit, shareholders must register with Carnival’s shareholder services and receive a unique code or ID.
- Additional Information: Discounts apply to certain cruise lines and routes, so it’s best to check availability and terms with Carnival before booking. The perk is valid for both new bookings and select existing cruise offers and typically limited to once a year.
Source: Carnival Corporation Shareholder Benefits
4. Greggs (LSE:GRG)
- Number of Shares Required: 250 shares
- Required Investment: Shares at £20 (January 2025) come to about £5,000.
- Perk: Shareholders enjoy a 10% discount on food and drink purchases at Greggs stores nationwide.
- How to Claim: Shareholders will need to register their shares with Greggs’ Investor Relations team to receive a shareholder discount card. You are at duty to seek the benefit.
- Additional Information: Works in-store and at cafes. Flash that card every sausage roll run!
Source: Greggs Shareholder Perks
5. Marks & Spencer (LSE:MKS)
- Number of Shares Required: 100 shares
- Required Investment: At £3.32 per share (January 2025), it’s around £332.
- Perk: 10% off full-price items in-store and online.
- How to Claim: Request a Shareholder Card via Marks & Spencer’s Investor Relations page.
- Additional Information: No stacking with sales—great for full-price hauls. Dig into their site for details.
Source: Marks & Spencer Shareholder Benefits
6. BT Group (LSE:BT)
- Number of Shares Required: 100 shares
- Required Investment: Shares at £1.41 (January 2025) mean about £141.
- Perk: Discounts on BT broadband, TV, and mobile services..
- How to Claim: Register with BT’s shareholder services for a discount code when signing up.
- Additional Information: Usually for new customers—varies by package, so pick wisely.
Source: BT Group Shareholder Benefits
7. Lloyds Banking Group (LSE:LLOY)
- Number of Shares Required: 500 shares
- Required Investment: At £0.63 per share (January 2025), you’re in for £315.
- Perk: Discounts or exclusive banking perks like lower-rate loans or mortgage deals.
- How to Claim: Register with Lloyds’ shareholder services—they’ll clue you in on offers.
- Additional Information: Offers shift, and some have eligibility hoops—check the fine print.
Source: Lloyds Banking Group Shareholder Benefits
8. Aviva (LSE:AV)
- Number of Shares Required: 100 shares
- Required Investment: Shares at £5.12 (January 2025) come to £512.
- Perk: Discounts on Aviva insurance—home, car, and life.
- How to Claim: Register with Aviva, then request a voucher or code for insurance buys.
- Additional Information: For new policies, mostly—confirm what’s covered with Aviva’s benefits team.
Source: Aviva Shareholder Benefits
9. Royal Dutch Shell (LSE:RDSB)
- Number of Shares Required: 100 shares
- Required Investment: At £18.95 per share (January 2025), it’s about £1,895.
- Perk: Fuel and lubricant discounts at Shell stations, plus loyalty program extras.
- How to Claim: Register with Shell’s shareholder services for a loyalty card.
- Additional Information: Good at participating stations—might even score convenience store savings.
- Note: Shell rebranded to “Shell plc” in 2022, but the LSE ticker RDSB may still apply depending on context—check the site.
Source: Royal Dutch Shell Shareholder Benefits
10. Diageo (LSE:DGE)
- Number of Shares Required: 100 shares
- Required Investment: Shares at £24 (January 2025) mean £2,400.
- Perk: Discounts on Diageo brands like Guinness, Johnnie Walker, and Tanqueray gin.
- How to Claim: Register with Diageo for a voucher usable at participating retailers.
- Additional Information: Best for bulk buys or promos—cheers to that!
Source: Diageo Shareholder Perks
Conclusion

All 10 of these UK companies offer shareholder perks and benefits in the form of perks, from discount to everyday products and vouchers. However, they are subject to change and are an additional benefit from being a shareholder. There is no obligation for these companies to provide you these perks and they should also not be the sole reason you have decided to invest with them. Always check the company’s official website for clarity on what they offer and the terms and conditions required.
Check out this article on red flags to watch out for when buying stocks. Also check out part 2 of 10 other companies offering shareholder perks.
Please Note: This is not financial advice and shareholder perks should be considered a bonus and not the only reason you consider investing in a company. Please do your own due diligence when investing your money.
This is soooo cool. Thank you. Please tell us about more companies like these. I had no idea shareholders get additional benefits other than dividends. I wonder about the US…time to start googleing ☺️
No problem! Happy it could help. I definitely plan to do another article on a whole new set of stocks soon.
Are you asking about benefits from US stocks as an American?